Aaron Draplin Shows How to Conceptualize and Create a Logo in 15 Minutes

While many assume good design is a result of hard contemplation and systematic renderings, Aaron Draplin of Draplin Design Co., and most notably the founder of Field Notes, approaches things a bit differently. A fanatic of vintage logos and simplicity, the Portland, Oregon-based entrepreneur takes on a challenge from online educational company lynda.com, in which he must create a logo for a fictional construction company. In the video above, see how Draplin goes from rummaging through bookshelves and bins full of garage sale items for inspiration, to taking his sketches to the computer and working them out into a slew of logos. If his work process doesn